By Ashley Kiely
It’s that time of year again, yes, we’re talking about National Underwear Day on August 5th! And there’s no better way to celebrate than with a few new pairs of Soma® panties. To honor the occasion we’re offering up special savings to shoppers as well as donating over 350 new pairs of panties to Undies for Everyone, an organization that helps women in need.
Kick off your underwear shopping by snagging styles from our incredibly comfortable Embraceable® collection. Super-soft and more breathable than cotton, these panties are up for grabs in both neutral hues and playful seasonal prints with pretty lace. They’ve also received the stamp of approval from numerous customers.
“This is my first time purchasing from Soma and it won’t be the last. This style of underwear is just amazing. They are soft and stretchy. The lace is smooth and not itchy at all. Your behind is also fully covered which I love.” – Kristin, IL
“These panties fit wonderfully! There are no panty lines which is great especially under tighter slacks or under white. I love them!” – Jeannee, TX
“I love these panties, they are the only kind I wear now. They do not ride up, they do not show through my jeans, and they are really comfortable.” – Katie, WA
Available in a Hipster, Bikini, Thong, High Leg Brief, Boyshort, and Retro Thong — select the Embraceable silhouettes you’ll feel your best in and we’ll help you stock up. For National Underwear Day, we’re treating shoppers to a one-day-only promotion — 10 Embraceable panties for $40. And, considering styles are normally priced between $11 to $12 each, this very special once-a-year offer means you can score them for so much less!
However, if you’ve been eyeing our Vanishing Edge® styles, now’s the time to try our number one panty collection, too. Designed to disappear under clothing, these no-fuss undies have a patented stay-put silicone that’ll hold them in place and keep your outfits free of panty lines. Plus, with our everyday offer of ‘Buy 3 Get 2 Free,’ you can revamp your top drawer in one fell swoop. Still not sure? Just take a peek at some of the praise these game-changing panties received from fellow Soma shoppers.
“I love the entire collection; this style did not disappoint.” – Sammy, TX
“This underwear is amazing! They do not move out of place and there are no underwear lines! I highly recommend these they will be there only underwear I buy from now on.” – Susan, CA
“These underwear are the best! I tell everyone about them!” – Lisa, IL
So for this year’s National Underwear Day, show your love for the wardrobe essential with a new panty purchase (or two, or three).