Every week, our social media feeds are studded with the hashtags #ThrowbackThursday and #FlashbackFriday. While we love a good #TBT and #FBF, we’re spreading the word about the social media movement that’s closest to our hearts, #RealWomenWednesday, where we feature real women who work at our home office showing off their favorite Soma® bras.
Soma® was founded by real women to support real women—real women with bumps and bulges and stretch marks and scars. Every woman’s body is beautiful, and our home office in Fort Myers, Florida is filled with them. So, we decided to take the real women who are behind our products and put them in front of the camera.
Every Wednesday, we post unretouched photos of Soma associates modeling the bras they wear in real life and the reasons why with the hashtag #RealWomenWednesday. It’s a weekly celebration of real women, real bodies, and real beauty, and it’s quickly becoming our favorite day of the week.
Be sure to check out our Facebook, Instagram, and Twitter pages every Wednesday to see our associates rocking their favorite Soma bras, and join the movement by posting your own photos with #RealWomenWednesday and #SomaIntimates. (Who knows? You could even be featured on Soma.com.)