Celebrate Real Women with #RealWomenWednesday

Every week, our social media feeds are studded with the hashtags #ThrowbackThursday and #FlashbackFriday. While we love a good #TBT and #FBF, we’re spreading the word about the social media movement that’s closest to our hearts, #RealWomenWednesday, where we feature real women who work at our home office showing off their favorite Soma® bras.

real women vanishing back
Get Berlinda’s smooth look with Vanishing Back® Full Coverage

Soma® was founded by real women to support real women—real women with bumps and bulges and stretch marks and scars. Every woman’s body is beautiful, and our home office in Fort Myers, Florida is filled with them. So, we decided to take the real women who are behind our products and put them in front of the camera.

real women embraceable racerback
Get tank-top-ready like Jenny with the Embraceable™ Lace Racerback

Every Wednesday, we post unretouched photos of Soma associates modeling the bras they wear in real life and the reasons why with the hashtag #RealWomenWednesday. It’s a weekly celebration of real women, real bodies, and real beauty, and it’s quickly becoming our favorite day of the week.

real women enbliss wireless
The Enbliss® Wireless is perfect for all-day comfort + support

Be sure to check out our FacebookInstagram, and Twitter pages every Wednesday to see our associates rocking their favorite Soma bras, and join the movement by posting your own photos with #RealWomenWednesday and #SomaIntimates. (Who knows? You could even be featured on 



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