By Ashley Kiely
So, now that you’ve cleaned out your top drawer to make room for all your summer styles, what’s next? As we like to say here at Soma®: Bra it forward. From July 9 through August 6, you can give bras you no longer need a new life during our bi-annual Soma Bra Donation.
After learning that bras are the most needed, yet least donated item of clothing for women in shelters, we began the Soma Bra Donation initiative in 2010. Since its launch, we’ve donated nearly two million bras thanks to the generosity of our customers.
This summer, we’re at it again, and we hope you’ll help us support more women in need. During the donation period, we’ll be collecting bras of any size and style at all Soma boutiques across the country. The new and gently worn bras will be distributed to women in local shelters affiliated with the National Network to End Domestic Violence and to homeless women through I Support the Girls. Plus, you can make a difference by providing a monetary donation to I Support the Girls when you make a purchase in store or online.
As for those worn-out bras that seem destined for the trash bin? Not so fast—you’ll be happy to learn we have a place for them, too. Any bras you donate that are past their prime will go to The Bra Recyclers, an organization that turns parts of your bras into textiles and keeps them out of landfills.
To thank you for your bra donation, we’ll give you $10 off one full-priced bra or $20 off two full-priced bras to put toward those new Soma styles you’ve been eyeing. You can read more details about the offer here.
The start of bra donation is here, so #BraItForward this summer! And, see how your act of kindness can directly impact women’s lives on our website.